History

All Sport was launched by PepsiCo in 1994 as a competitor to

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

’s Powerade and Gatorade, which at the time was a separate entity owned by

Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Sc ...

. After PepsiCo's 2001 acquisition of Quaker, All Sport was sold to The

Monarch Beverage Company The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal. The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish i ...

before being acquired by Big Red in 2007. All Sport was then acquired by

Keurig Dr Pepper Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts. Formed i ...

through an acquisition in 2018.

Jel Sert The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States. Established in 1926, its primary products are snack foods and beverages. History and products The Jel Sert Company was named for its original produ ...

became the primary manufacturer of the brands powdered drink portfolio. This would later lead Jel Sert to make the decision to acquire the business in late 2019.

Products

All Sport products deliver 100% daily value of vitamin C per serving. All Sport currently offers the following products:

All Sport Body Quenchers Powder

*Variety Pack *Blue Raz Ice *Lemon Lime *Orange *Fruit Punch *Grape

All Sport Zero Powder Sticks

*Blue Raz Zero *Fruit Punch Zero *Lemon Lime Zero *Orange Zero *Grape Zero *Variety Pack

All Sport Freezer Pops

*Variety Pack *Blue Raz Ice *Fruit Punch *Lemon Lime *Orange

All Sport Sugar Free Freezer Pops

*Variety Pack *Blue Raz Ice *Fruit Punch *Lemon Lime *Orange

Sponsorships

All Sport has sponsored several athletes and teams. * Tommy Kendall in the

Trans-Am Series The Trans-Am Series is a sports car racing series held in North America. Founded in 1966, it is sanctioned by the Sports Car Club of America (SCCA). Primarily based in the United States, the series competes on a variety of track types includ ...

throughout the nineties *

Alexi Lalas Panayotis Alexander "Alexi" Lalas ( el, Αλέξης Λάλας; born June 1, 1970) is an American retired soccer player who played mostly as a defender. Lalas is best known for his participation with the United States men's national soccer te ...

, soccer * John Daly, PGA Professional Golfer *

Germain Racing Germain Racing was an American professional stock car racing team that last competed in the NASCAR Cup Series. It was owned by Bob Germain, whose family owns many car dealerships across the United States as Germain Motor Company. The team last fie ...

with Mike Skinner,

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

Travis Kvapil Travis Wade Kvapil ( ; born March 1, 1976) is an American professional stock car driver. He last competed part-time in the NASCAR Gander Outdoors Truck Series, driving the No. 1 Chevrolet Silverado for Beaver Motorsports. He was the 2003 NASCAR C ...

, of Yates Racing Team *

Enrique Bernoldi Enrique Antônio Langue e Silvério de Bernoldi (born 19 October 1978) is a Brazilian professional racing driver who raced for the Arrows Formula One team in 2001 and 2002, and was the test driver for British American Racing (later Honda) betw ...

, Indy 500 and Sonoma Raceway *

Erick Dampier Erick Travez Dampier (born July 14, 1975) is an American former professional basketball player. He played in the National Basketball Association (NBA) for the Indiana Pacers, Golden State Warriors, Dallas Mavericks, Miami Heat and Atlanta Hawks. ...

, Dallas Basketball Center *

Jeremy Mayfield Jeremy Allen Mayfield (born May 27, 1969) is an American stock car racing driver. He drove cars for the Sadler brothers, T.W. Taylor, Cale Yarborough, Michael Kranefuss, Roger Penske, Ray Evernham, Bill Davis, and Gene Haas. In 2009, he drove for ...

References

External links

All Sport Official Website
{{Sports Drinks Sports drinks